veganoscope

We were tasked with creating a unique, interesting and interactive package for legumes. I was especially drawn to dealing with a product that is not attractive, meant for a difficult and particular audience. As part of my process, I tried to get in touch with my inner child and figure what could get my attention as a 5 year-old.

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What I came up with was  the Veganoscope:

A series of kaleidoscopes for children aged 3-12, each an interactive container for legumes (250-600g)

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Every Veganoscope is operated differently, with difficulty in accordance with its intended user age. For instance, the simplest Veganoscope (intended for ages 3-6) is the widest, easiest to grip and with the simplest mechanism. It also contains colorful, big lentils which are similar to chocolate candy, to appeal to young children.

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This product, thanks to its shapes, colors and unique experience, turned the food from unlikeable among children to their favorite.  

Done during Packaging design Course, second  year, Shenkar college.