9-5

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The task for this project was to revamp an existing music video - both visually and conceptually. The chosen music video was Dolly Parton's "9 to 5".

In the new version, both actors and actresses were dressed in unisex sport-elegant clothing, which is suitable and comfortable for a professional environment.

By eliminating gender-specific visual cues, the hierarchy was dissolved.

 

One of the project's greatest achievements was establishing collaboration with renowned Israeli companies:  Shoofra, Scootair, Zendigi, Ko- Suits 

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Done at Shenkar College.