In a reality where UV radiation is so high that exposing skin during summer has become dangerously unsafe, traditional clothing like T-shirts, dresses, and tank tops are no longer adequate solutions.
UPF50 (Ultraviolet Protection Factor) is a speculative fashion brand founded on Earth, Planet 3, in the year 2038. The brand merges high fashion and technology through a capsule collection that provides up to 98% UV protection.
This project offers a glimpse into a future where, despite dangerous radiation, the sun is no longer an enemy but
part of the game.
The project operated on a shoestring budget, relying on a collaborative effort without monetary compensation. I assembled a team of about 15 professionals, which included photographers, models, make-up artists, and production assistants. Moreover, I successfully secured collaboration with Rudy project and Arketa- glasses and fashion companies.
Done at Shenkar College.
Featured at the JDW Exhibition 2024
(Jerusalem Design Week)
(Concept Development, Production, Art Direction, Styling, Visual Identity, Package Design)